Behavioural ethics in business is an emerging field that has challenged some of the established wisdom about ethics and added ...
Lire la suiteExplores practical applications of how business ethics impacts working lives, allowing readers to reflect on their own moral ...
Lire la suiteProvides a wide range of paradigmatic and theoretical substantive research articles in management research.
Lire la suiteProvides market researchers and marketeers with the tools to better understand human behaviour by drawing upon social science ...
Lire la suiteThis short-form book provides a comprehensive overview of research evidence on several core branding topics whilst acting ...
Lire la suiteBusiness Ethics: Methods and Application provides a new systematic approach to normative business ethics that covers the ...
Lire la suiteProvides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury ...
Lire la suiteLooks at diverse areas of business and non-business activities involving the use of digital platforms to augment marketing ...
Lire la suiteKey features of this book include: use of English in social media that reflects recent trends in business communication; coverage ...
Lire la suiteThis book is for people who work in the tech industry—computer and data scientists, software developers and engineers, ...
Lire la suiteEnhances learning about complex project management principles and practices through the introduction and discussion of a ...
Lire la suitePublic sector managers are confronted daily with targets and demands that are often set in confusing accounting and financial ...
Lire la suiteDevelop "big picture" insight that inspires big brand ideas Use imagery to understand the fundamental human values that ...
Lire la suiteThe importance of arts consumption and its socio-cultural, political, and economic dimensions The impact of new technologies, ...
Lire la suiteThe project management profession continues to grow and mature, but is at risk of excluding those who don’t fit the mould. ...
Lire la suiteDesigned to help midlevel and senior managers in organizations dedicated to public purposes, this book provides trained self-awareness ...
Lire la suitePublic Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding ...
Lire la suiteA perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing ...
Lire la suiteBrings together some of the best writing by leading authorities on many key topics, including benchmarking, lean quality, ...
Lire la suiteOffers a fresh method of assessing and managing risks in SMEs, by adopting a multidisciplinary approach. In small and medium ...
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